I have written about and covered the WNBA since its inception, and I think, nearly 20 years on, it is what it is: A second-tier niche sport that barely breaks even.
It's on TV a fair amount, and I would imagine most casual sports fans have seen a game or two on TV somewhere along the line, and most haven't become huge fans.
The WNBA is the best women's basketball league in the world, and the players are great athletes and tremendously skilled. If you sit close to the court, you can see for yourself just how good they are -- but on TV, compared to the men we usually see, they look slow, and they lack the spectacular athleticism that adds electricity to the men's game.
From a pure basketball standpoint, the league is very good. From an entertainment standpoint, basketball junkies will enjoy it once they learn the players and teams, but for most, it's not must-see TV. From a financial standpoint, it's always been a struggle. The franchise values are minimal and most teams lose money, though the last couple years have been better.
What has saved it is that basketball is a good TV game, and it supplies programming in the summer, and there is a certain moral value in supporting women's sports.
I enjoy the WNBA, in part because I've seen many of the players since high school and I'm very familiar with the league, and in part because I like watching basketball. But I can also understand why a lot of people just shrug their shoulders and move on.