High schools in California cannot negotiate name, image and likeness deals on behalf of athletes; students must sign those on their own, and they have begun to do so in states that allow it.
Gurganious said that the agreement is not an NIL deal. “No funds will be directly allocated to student-athletes by Playfly, nor will student-athletes be required to participate in brand promotions on behalf of the school,” he said. “Instead, this initiative aims to foster meaningful connections between brands and the broader athletic community at Mater Dei High School.”
Still, the deal with Playfly is yet another way that opportunities to monetize sports — not just in college but also in high school — are booming in the world of NIL. With the Playfly deal, brand partnerships with Mater Dei could make their way to students.
“We don’t get involved in negotiation or creating opportunities specifically for any individual,” Mater Dei director of athletic development Khaled Holmes said. “Now, as we create these opportunities as a school or as an athletic department or as a program specifically, I wouldn’t be surprised at some point if there were parallel opportunities for our athletes.”
Gurganious said that the agreement is not an NIL deal. “No funds will be directly allocated to student-athletes by Playfly, nor will student-athletes be required to participate in brand promotions on behalf of the school,” he said. “Instead, this initiative aims to foster meaningful connections between brands and the broader athletic community at Mater Dei High School.”
Still, the deal with Playfly is yet another way that opportunities to monetize sports — not just in college but also in high school — are booming in the world of NIL. With the Playfly deal, brand partnerships with Mater Dei could make their way to students.
“We don’t get involved in negotiation or creating opportunities specifically for any individual,” Mater Dei director of athletic development Khaled Holmes said. “Now, as we create these opportunities as a school or as an athletic department or as a program specifically, I wouldn’t be surprised at some point if there were parallel opportunities for our athletes.”
