If I were in Prime's position, I'd choose to remain in Colorado. It offers excellent educational institutions, top-notch facilities, passionate fans, and the added benefit of being near a major sports hub. Players can easily attend Broncos, Nuggets, and Rockies games, which serves as an attractive incentive.
But if I did leave, I'd consider relocating only for a job opportunity in a prominent market, such as USC/UCLA, Miami, Washington, SMU/TCU/Houston, Arizona State, or Cal.
(The Powers that be are nervous, because these colleges near/in big Cities are at a major advantage when it comes to recruiting, exposure, media, NIL, experience and amenities)