I disagree. Saying these athletes “haven’t earned anything” ignores the reality of what NIL truly represents. These players generate millions in revenue, fill stadiums, boost TV ratings, sell merchandise, and raise the national profile of their perspective schools. Their value is undeniable! It exists well before they sign a pro contract or earn a diploma. Oftentimes before they even step on a campus. If fans are paying to watch them, networks are broadcasting them, and brands are investing in them, then yes, they’ve absolutely earned the right to be compensated.
Yes, many of them receive scholarships but free tuition doesn’t erase the fact that universities, sponsors, and media platforms profit enormously from their performance and visibility.
And as for contracts? Those already exist. Athletes sign scholarship agreements and follow strict eligibility rules. NIL simply allows them to benefit from their own name and brand, like any other person would in a free market.
NIL isn’t about handouts. It's about fairness. If everyone else can profit from an athlete’s talent, the athlete should be able to as well.
